Today an important economic entity in Jezera is «Školjić» D.O.O. where tourism is the most important branch of business, the Tourist resort «Jezera – Village» is a part of the company and the main factor of tourism development of the town and surrounding area with a capacity of 1.500 accommodation units including apartments, rooms for rent and an auto camp. The Croatian Music Union has awarded this tourist resort with a special charter for the quality of the entertainment and music program, and the German tour-operator ADAC has granted them a high acknowledgement for their complete tourist offer.
Jezera has two smaller auto – camps «More» and «Stella Maris», and the inhabitants of Jezera also offer private accommodation in rooms and apartments of high category with a capacity of 1,000 beds.
In 1984, the ACI Marina Jezera was built in Jezera with a capacity of 220 berths, which recieves the eco blue flag every year. ANA – nautical academy and diving school is also located within the Marina. The SAY Hotel is located by the Marina.
Jezera is also an excursion center. Fishing excursion boats set off from Jezera bay towards the nearby islands, Kornati and Krka waterfalls, surrounded by cheer, good fish and wine. It is also possible to rent smaller boats and enjoy in a tour of the small islands and bays.
The small island Kukuljar Vodeni, where there is a small cave by the sea, which has drinking water during ebb tides and salty water during high tides, is particularly interesting. There is a story connected to the small island about the graves of sea robbers from Southern Italy who used to attack, rob and kill the inhabitants of our islands and coast in the past. The inhabitants of the Island Murter used to attack them in organized groups near Kornati killing the pirates and setting fire to their galley. A few bodies had floated to Kukuljar Vodeni, where the fishermen from Jezera buried them, can still be seen by objects that resemble somewhat irregular stone blocks.
Historians assume that this happened during the end of the 16th century.